Digital marketing is a part of internet service marketing and digital technologies that are used online such as computers, mobile devices, and other digital media and tools to promote products and services. It has dramatically changed the way brands and businesses use the blog in their marketing
WHEN START DIGITAL MARKETING
Digital marketing effectively began in 1990 when the Archie search engine was created as a directory of FTP sites. In the 1980s, computer storage capacity was already large enough to store large amounts of consumer information. Companies are beginning to choose online techniques, such as database marketing, instead of limited listings.[9] Databases have allowed companies to effectively track customer information, changing the relationship between buyer and seller.
DHIGITAL MARKETING PLANNING
Digital marketing planning is a term used for marketing management. It describes the first stage of developing a digital marketing strategy in a comprehensive digital marketing system. However, both are aligned with the company’s vision, mission and overall business strategy.[88] Planning stages Using Dr. According to Dave Chaffey, digital marketing planning has three main stages: Opportunity, Strategy, and Action. He suggests that any business looking to implement a successful digital marketing strategy should structure their plan around opportunity, strategy and action.
OPPORTUNITY OF DIGITAL MARKETING
Opportunities To create an effective DMP, a business first needs to review the market and set ‘SMART’ (Specific, Measurable, Actionable, Relevant, and Time-bound) objectives. They can set SMART objectives by reviewing current benchmarks and key performance indicators (KPIs) of the company and competitors. It is appropriate that the analysis used for KPIs is tailored to the nature, objectives, goals, and vision of the company
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